CAA Niagara and Securian Canada Elevate Member Experience Through New Partnership

THOROLD, ON (January 17, 2024) – CAA Niagara proudly announces an exciting new partnership with Securian Canada, a leading innovator in life-ready insurance solutions. This strategic collaboration, effective January 1, 2024, marks a significant milestone as CAA extends its commitment to providing unparalleled value to Members.

"This partnership signifies an exciting chapter for CAA Niagara Members, bringing with it not only preferred rates for Members, but also an expanded array of Life, Critical Illness, and Health and Dental insurance solutions – all tailored to meet our Members’ evolving needs,” said Peter Van Hezewyk, President and CEO of CAA Niagara as he reflected on his excitement about the collaboration. “Through the introduction of these comprehensive insurance offerings, we aim not only to simplify our Members' lives but also to provide them with increased peace-of-mind and security.” added Van Hezewyk.

In a move aimed at streamlining and enhancing the insurance experience, this partnership will offer market-leading insurance products at preferred prices for CAA Members. The offerings will be seamlessly delivered through a digital platform designed for convenience and a user-friendly experience.

“We are proud to be partnering with a trusted household brand like CAA to deliver innovative insurance solutions that aim to enhance the financial security of their Members across Canada,” added Nigel Branker, CEO of Securian Canada. “This partnership gives us the opportunity to serve more Canadians and their families with meaningful financial protection via a digitally focused model that removes barriers in the purchasing journey. We believe this collaboration will make it easier than ever for Canadians to access insurance products that fit their lives.”

This partnership follows Securian Canada’s successful acquisition of Sun Life’s association, affinity and group creditor business in 2023 and underscores their commitment to serving the Association and Affinity market with new best-in-class insurance and protection solutions.

For media inquiries, please contact:

Heather MacDonald
Director, Marketing & Communications
Securian Canada
437-677-8010
Heather.Macdonald@securiancanada.ca 

Rhiannon Fleming
Communications Specialist
CAA Niagara
rfleming@caaniagara.ca

FOR MORE NEWS FROM CAA NIAGARA: #CAANiagara

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ABOUT CAA NIAGARA

Founded in 1911 as the St. Catharines Automobile Club with just 16 members, CAA Niagara has grown to more than 150,000 Members with five Niagara locations; St. Catharines (Pen Centre), Niagara Falls, Welland (Seaway Mall), Thorold (administrative office) and Grimsby. A not-for-profit membership organization, CAA Niagara, provides emergency road services, travel, insurance and Member rewards.

ABOUT THE CANADIAN AUTOMOBILE ASSOCIATION (CAA)

CAA is a federation of eight Clubs providing 7 million Members with exceptional emergency roadside service, complete automotive and travel services, Member savings and comprehensive insurance services. CAA also advocates on issues of concern to its Members and all Canadians, including road safety, the environment, mobility, infrastructure, and consumer protection. CAA has been ranked among the most trusted brands for seven years in a row by the Peter B. Gustavson School of Business at the University of Victoria.

ABOUT SECURIAN CANADA

We’re here for all Canadians and their families — however they define family. Our practical, life-ready insurance and protection solutions are designed to help provide financial security, so that Canadians can spend more time making every moment count.

For over 65 years, we’ve been providing protection to Canadians and their families, giving Canadians the confidence to face life’s uncertainties. Today, Securian Canada brings together strong local roots and expertise, a North American footprint, and a global perspective — all while innovating at the speed the markets we serve expect.

Together with our U.S. parent company — Securian Financial — we offer insurance solutions and build them with genuine care, providing specialized experiences to those we serve.